Marketing for law firms
Choose the type of matter you want to win. We build the system.
AYVION builds client acquisition systems for law firms focused on one specific type of matter, in one specific area. Try it for 90 days for €497.
Referrals do not choose the type of matter that comes in.
A firm that depends on referrals accepts whatever arrives: mixed matters, uneven margins and a workload that is hard to plan.
The result is a busy firm with no control over its own commercial direction.
Mixed matters
Every file means starting from scratch.
Competing on price
Without specialisation, comparison comes down to fees.
Unpredictable diary
Overloaded months and empty months.
One type of matter, one system.
- 01
Matter selection
We choose together the case type with the best value and fit.
- 02
Coverage area
We define a realistic geographic area for acquisition.
- 03
Message
A clear proposition for people with that specific problem.
- 04
Campaign and landing
An acquisition system with a qualification form.
- 05
Filtering and contact
Only enquiries that fit reach the firm.
90 days for €497.
- Build of the acquisition system around one matter type.
- Landing page and qualification form included.
- Enquiry tracking and result reporting.
- No lock-in afterwards: you continue only if it works.
The next step
Start from the type of matter you want to win.
Tell us your practice area and your region: we will assess whether the system can work.